Features
Nintendo, Conker’s Bad Fur Day and Playboy

Marketing Conker’s Bad Fur Day
For decades now, Nintendo has had an enormous presence in the consumer electronics market. The Big N has also had a strange and complicated relationship with advertising their products, taking on many forms over the years, some successful and others not so successful.
****
For better or worse, Nintendo has earned the reputation as the Disney of the video game industry. Despite releasing such games as Bayonetta 2, No More Heroes, Deadspace: Extraction, Resident Evil 4 and Mad World (to name just a few), the company usually shies away from titles rated M for mature. Back in 2001, Rare developed and released Conker’s Bad Fur Day on the N64 and Nintendo didn’t quite know what to do with the title. Although visually similar to Rare’s family-oriented Nintendo 64 platformers, the content of Conker’s Bad Fur Day is designed for mature audiences. The game contains graphic cartoon violence, alcohol use, tobacco use, profanity, vulgar humor, dark humor and pop culture references, that is inappropriate for gamers under the age of 18.
Due to the adult nature of the game, Nintendo of America declined to acknowledge the game in its Nintendo Power magazine and so the ad campaign for Conker’s Bad Fur Day was limited to Playboy and Maxim. Rare had created a promotional booklet, “Conker’s Little Black Book,” which was handed out at a promotional event on South Padre Island during spring break along with t-shirts, temporary tattoos, and even condoms. The campaign was so successful it reportedly won several awards for alternative media and the illustrations from the booklet were later re-used for the actual magazine ads in Playboy. Check out the scans below.
Images via Video Game Print Ads. Images created by John Brockenbrough for Leo Burnett.

Conker magazine ad
For more on marketing and games, click here.

-
Features4 weeks ago
Anime Letdown: The Beginning After the End Misses the Mark for Fans
-
Culture4 weeks ago
How Valorant Built One of the Most Passionate Gaming Communities
-
Features4 weeks ago
How GTA Online’s Updates Have Inspired a New Era of Game Longevity
-
Culture4 weeks ago
Why Minecraft is Still the King of Sandbox Games
-
Features3 weeks ago
Can’t Get Enough of the Omniscient Reader’s Viewpoint? Here Comes Your Next Obsession!
-
Features2 weeks ago
Demon Slayer Dominates the Box Office; And the Infinity Castle Arc Hype Is Just Beginning!
-
Culture3 weeks ago
Poker’s Place in Video Game History
-
Technology4 weeks ago
Why Gamers Are Turning to eMoney?
-
Features1 week ago
Crunchyroll Drops Good News for Fans Awaiting KonoSuba Season 3
-
Features3 weeks ago
Games That Feel Like Movies (But Are Better Because They’re Games)
-
Features2 weeks ago
10 Food Anime That’ll Have You Drooling More Than Watching
-
Technology4 weeks ago
Converting AVIF to PDF: Essential Techniques for Image Format Transformation