The highly anticipated mobile game Assassin’s Creed Jade has seen its release delayed to 2025. Initially unveiled during the Assassin’s Creed broadcast in 2023, Jade, set in ancient China, aims to bring the series’ iconic stealth and parkour gameplay to mobile devices. Despite the excitement, changes within Tencent, the game’s developer, have led to this delay.

Tencent’s strategic pivot, focusing more on in-house developed games rather than big foreign franchises, is a significant factor. The company has moved hundreds of staff members from the Assassin’s Creed Jade project to work on DreamStar, a recently launched party game. This shift underscores Tencent’s desire to develop games using its intellectual properties, aiming for higher profit margins seen in successes like Eggy Party and Genshin Impact.

Assassin’s Creed Jade, described as a live service title, promises a new storyline set against the backdrop of ancient China. It will be free to play on Android and iOS platforms, incorporating the franchise’s core mechanics while introducing features and content updates. Players can also look forward to teaming up with friends for various tasks and events.

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The delay reflects a broader trend of reevaluation within the mobile gaming industry, as developers and publishers alike prioritize profitability and strategic alignment. As fans eagerly await Assassin’s Creed Jade, Tencent’s redirection highlights the challenges and opportunities in adapting beloved franchises to the ever-evolving mobile gaming landscape.