Home » PlayStation ‘Gravity Rush 2’ Kitten Ad is Nothing Short of Brilliant

PlayStation ‘Gravity Rush 2’ Kitten Ad is Nothing Short of Brilliant

by Staff

In 1687, Sir Isaac Newton published Principia, which hypothesizes the inverse-square law of universal gravitation. Although Newton’s theory has been superseded by the Einstein’s general relativity, most modern non-relativistic gravitational calculations are still made using Newton’s theory – except, maybe for Sony’s jaw-droppingly spectacular weird and wonderful commercial, for their brand new PS4 game Gravity Rush 2. Unfolding as a series of comedic and somewhat frightening events in Newtonian physics, the four-minute ad lends new meaning to the phrase “spatial geometry.” It features two sisters and a small, gravity defying kitten that keeps the audience in weightless suspension while it wreaks havoc on their apartment via some aerial acrobatics. Thematically it’s a brilliant tribute to Gravity Rush 2 and one of the best ads I’ve seen all year. It is exhilarating film-making, engineered with dizzying invention, and it combines commanding 3D digital effects and innovative point of view camera work – with a surprisingly soulful touch. Watch the ad below. Enjoy!

1 comment

YOUDIEMOFO January 24, 2017 - 1:39 pm



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