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Top mobile gaming trends 2024



Checking mobile phone for games

It’s estimated there are over 2.7 billion mobile games on the planet. That’s impressive as an estimated 5 billion people are online. The number of online gamers has grown significantly in recent years and it’s likely to continue growing.

Of course, as with any industry, there are trends in the gaming industry. Whether you’re a developer or simply want to keep up with the latest trends, you need two things. Firstly, you’ll want a reliable and reputable platform, such as Zynga. Secondly, you’ll want to read the following:

AI in games

In recent years, AI has been used in multiple games. It’s a valuable part of the development process and is instrumental in the development of non-playable characters. This helps to make the online gaming experience more realistic, whether you’re playing online poker or a multiplayer campaign.

It may surprise you to know that 87% of game creators are already using AI in development.

Hypercasual games will decrease

Hypercasual games are very easy to play because they are simple and can be started virtually instantly. They also tend to be highly addictive. However, mobile gamers are increasingly moving away from hypercasual games in favor of hybridcasual. That’s games which mix two genres to make a richer gaming experience.

Some of the most popular hybridcasual games are Ancient Battle, Clash Royale, and Archero.

Personalization will become more important

The world has become increasingly digitalized, internet traffic has increased threefold over the past five years. With so many people online it has become increasingly important for players to stand out and feel unique. There has been a move toward more personalization in games and this is likely to dramatically increase throughput 2024.

Players want to customize elements of the game and their avatars. Naturally, this is an element welcomed by developers as they can charge for each personalization.


Game consoles have moved away from local multiplayer to favor online multiplayer games. The same trend is becoming apparent in mobile gaming. This year will see an increase in mobile gamers playing against each other or even in teams. The ever-increasing reliability of mobile data connections is making this a practical option for developers.

Increasing advert length

Historically, adverts during or between mobile games have been 10-30 seconds long. However, this has been changing in recent months and 2024 is likely to see longer adverts. Gamers are seeing improved performance when adverts are 60 seconds long. That is likely to become the new normal.

It’s even possible that there will be an increase in playable ads, making them even longer than 60 seconds.

Augmented reality

This style of game has been growing in popularity ever since Pokemon Go arrived on the scene. While take-up has been slow, it seems likely that 2024 will be the year when augmented reality becomes increasingly popular. It’s the simplest way for a mobile gamer to immerse themselves in the gaming experience.

Because AR in mobile gamers is in its infancy, there’s a lot of scope for developers and players, there are many ways in which it could evolve.

Increased subscriptions

As gamers want more from their mobile gaming experience, they have become more prepared to pay for the best games and access. This will lead to an increased number of subscription games. That’s games which are free to download but subscribing gets you access to additional levels, bonuses, and an array of other options.

Some developers may even offer umbrella subscriptions, covering multiple games with one subscription.

Better Graphics

Mobile gaming is becoming an extremely lucrative market. To attract and keep customers, developers are investing heavily in higher-quality graphics. This, combined with more powerful mobile devices, is making the mobile gaming experience far superior.

In 2024 you can expect to see mobile games becoming increasingly complex, with better graphics and smoother gameplay. In short, the experience will be closer to using a games console.

The IPs, such as Netflix and Disney are already looking to break into mobile gaming. It seems likely that gaming console providers will be doing the same.

Summing Up

There is little doubt mobile gaming in all its forms is becoming increasingly popular and this trend will continue. This will drive an array of improvements to help ensure all gamers enjoy the experience. By the end of 2024, the mobile gaming industry will have changed dramatically, it’s best to adopt the new trends now and get ahead of the curve.

Adam loves gaming and the latest Tech surrounding it, especially AI and Crypto Gaming are his fave topics

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