Features
What Makes a Digital Experience Feel Fair to Players?
Fairness is one of those qualities that players notice as soon as they start playing. A given game could have amazing graphics, a clever premise and tons of hours of content, but if players feel that the system is working against them, chances are that they won’t like it. With that said, let’s take a look and see what actually makes a digital experience feel fair to players.
Being Able to Keep Their Progress When Switching Platforms
Let’s be honest, many modern computer games and other services offer various kinds of competitions. Many of these competitions belong to third-party companies and they have their own rules that you must follow when you play there. Needless to say, many people decide to change platforms at some point, but when they realize they will lose all the progress they have made so far. This is especially true when using iGaming platforms.
The good news is that people who are part of a loyalty program and are looking for a transfer VIP status casino will have no problem finding one. Unlike in many other industries, top-tier platforms that offer casino games allow people to switch to another site and keep the VIP status that they have already achieved. Sadly, this is also another case when it comes down to using other types of services.
The fact that people can access their progress even when they switch platforms is a huge advantage. Many of you may not realize this, but it makes people much more flexible, because they can experience many new features and options without having to start from scratch.
Many of you reading this may not be that impressed, but it is important to remember that this feature is new. A few years ago, people rarely had the opportunity to switch to a new platform just like that.
Clear Rules Build Player Confidence
Beyond giving players more flexibility, another way to make a digital experience feel fair is to have clear rules. Players should be able to understand what they are doing, what the possible outcomes are and what influences these kinds of outcomes.
Having clear rules is crucial for everything, especially in games with progression systems and competitive rankings. Players are much more likely to stay engaged when they have a clear idea of how to unlock something or what’s going to happen once they decide to make a specific move.
Clear rules also make a game or platform easier to comprehend. Users are much more likely to share their positive experience with others, and this could lead ot new players. Needless to say, people who have a really bad experience will also share it with their friends, and it will be highly unlikely that those people will join.
Consistency matters more than constant rewards
One common mistake companies make when designing a service is believing that giving everyone the same result is fair. In reality, this can create many issues because fairness is often about applying the same standards to everyone.
Competitive games are probably the best example of that. People who play games like Dota 2, League of Legends, or CS2 do not expect to win every match and know it is impossible. However, they expect the rules to apply to everyone once they start playing. These people want to know that those who cheat will receive their punishment.
When talking about consistency, we also have to address the customer support and how the community is moderated. Users will notice if the rules are enforced differently for specific players and this can create issues.
When users believe the system treats everyone fairly, they are more willing to accept mistakes. Needless to say, if they believe that everything is rigged, even the same issues can become major problems.
Closing Thoughts
A fair digital experience is not only about allowing players rewards or helping them win. It is also about ensuring they know all the rules and what to expect, and that everyone is treated the same way.
Companies wishing to offer people the best possible experience must allow them to retain their progress when switching platforms. They also have to provide users with clear information and make sure that unfair behavior will be handled properly.
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