The Transformers are an enduring part of American pop culture. Starting with the introduction of the first toy lines in the early 1980s, the animated series went on to define a large part of ‘80s culture, reaching its apex with the release of The Transformers: The Movie in 1986. After a disappointing performance in theaters, however, the brand reached a nadir in the post-movie era, receding from the front of American pop culture until the late 1990s, when Transformers: Beast Wars brought the franchise to the forefront again.
It was into this climate that I was born. By the time I was old enough to watch TV and get toys courtesy of the North Pole and my parents, I began to take an interest in the series. After all, what five-year-old boy doesn’t like the idea of giant robots fighting each other for control of the earth and the universe?
My local video store (yes, those used to exist) had a copy of the first three episodes of the original Transformers series, Generation 1, on VHS. I remember renting this one particular copy from the store and watching it at least three times, sun-faded front cover and all. Even then, I loved the series, though I only had a few generic dollar-store “transformers,” an Armada Megatron that I had received for my fifth birthday, and a couple of hand-me-down G1 figures from my Dad.
Some of my earliest memories of Transformers came from a trip my parents and I took to visit my Dad’s former college roommate, a professed 80s culture geek. I remember watching a ton of G1 episodes, like “Dinobot Island,” as well as The Transformers: The Movie on his large projection-screen TV, an experience which inculcated within me an intense love of the series.
The first real episodic Transformers show that I watched with any sort of consistency, however, was Transformers: Armada. Now, I don’t remember much about this show — for good reason, as it’s derided by many Transformers fans for its poor animation, bad dubbing, and terrible story — but what I do remember is one particular toy that I really enjoyed: Armada Unicron.
I think it was the Christmas of 2002 when I first got Unicron. I remember having seen him in the store and (probably) telling my parents something or another about it, but I was utterly shocked when Santa brought it to me as a present. As a kid, Unicron was an impressive toy that towered over all of my other Transformers. He was such a hefty toy that I had trouble just picking him up from the ground. After having seen The Transformers: The Movie, I was just impressed by having the planet-eating destroyer of worlds himself in toy form. It was good to be a kid.
My consumption of Transformers-related content stayed relatively the same for a couple of years. Since my family didn’t get any of the channels that the shows came on, I was often left to make up what stories I could from my own memory, but we had Netflix (back when it was a DVD mail-in service), so I was able to watch some of the old series, including Beast Wars, Beast Machines, and Transformers: Energon on DVD. As usual, however, I spent most of my time in school or playing on my GameCube.
When Michael Bay’s Transformers released in theaters in 2007, it ushered in an entirely new era of Transformers fandom across the world. With the return of G1 originals Peter Cullen and Frank Welker as the voices of Optimus Prime and Megatron, respectively, the ‘80s were alive and well again. This transformation (pun fully intended), brought about the introduction of an entirely new show, Transformers Animated, which aired on Cartoon Network. Before the days of DVR, it was nearly impossible for someone like myself, who was usually involved in any myriad of school activities on any given day, to find the time to watch a show at its air time.
However, luckily enough for me, Cartoon Network aired reruns of two episodes of Animated every day at 6:30 AM. As someone who lived literally two minutes away from school, I usually didn’t leave my house until around 7:45 or 8:00, so I had plenty of time to watch the show. I remember getting up every morning, fixing myself a big bowl of cereal, and sitting down to watch Animated before anyone in the house was up. Just me, Transformers, cereal, and a lot of fun.
Soon, as I aged and Animated was replaced by Transformers Prime, I grew into a more nuanced appreciation for the shows’ storytelling. Prime, a dark tonal contrast with Animated, found me at the perfect time in my life. I appreciated its reverence for Optimus Prime and its overarching themes of sacrifice and leadership. While some would say it was boring or over-wrought, for a burgeoning pre-teen it was an engaging combination of cool and edgy that I thoroughly enjoyed.
When I sit down to think about the impact the Transformers series has had on my life, there’s one point in particular that sticks out to me: the imagination that playing with Transformers encouraged. While the brand was doubtlessly born of a commercial desire to sell as many pieces of plastic as possible, it nonetheless developed into a series capable of some interesting, if not always deep, storytelling.
I copied this sense of storytelling when it came time to play with my toys. I remember incorporating various weather machines, weapons of ultimate power, and energy crystals into overarching narratives that could last a whole afternoon. Narratives in which Autobots died, lost limbs, or were otherwise in peril before the power of the Matrix of Leadership or Primus himself showed up to save them in the end. While this may not seem all that unique, I credit the series with instilling in me a sense of narrative detail. In fact, I remember not mixing my G.I. Joes and Transformers together, because in my internal head canon, they weren’t to scale (everyone knows that Transformers are at least three to four times taller than humans.)
However, Unicron himself created all sorts of problems for an internal narrative. For a being the size of a planet, he was rather puny in scale when compared to the other figures. So, I would always put Unicron to the side and pretend that the smaller Transformers were mere dots on him, tiny little specks that could barely be seen, the same as they had been in The Transformers: The Movie. I feel like the toys gave me an appreciation of the tropes of narrative fiction that I otherwise wouldn’t have noticed or appreciated.
Today, I still love the series and try to watch The Transformers: The Movie at least once a year. Newer entries, like Transformers: Rescue Bots and Rescue Bots Academy allow me to share my love of the series with my younger siblings without encountering the darker elements of some of the classic shows. It allows me to teach them all about the Cybertronians that I grew up with, and perhaps encourage them to craft stories of their own. Now, excuse me while I help the Rescue Bots put out a fire on Wayward Island…