I always love the launch trailers that we get for video games as their release date edges closer. PlayStation exclusives tend to have pretty awesome CG launch trailers, like The Last of Us, Uncharted 4: A Thief’s End and Horizon: Zero Dawn. They stand out and make an impression in a short amount of time, to the point where I am still able to remember them even now. I’ll link the ones I just mentioned above as they are some of the best ones out there in terms of marketing, visuals and telling a story in a very short time frame. The first of these short and sweet trailers for the PlayStation 5 is for Marvel’s Spider-Man: Miles Morales. Yep, I’m blabbering on about this game again. You must admit that I’m doing a pretty amazing impression of a broken record at the moment.
The “Be Yourself” television commercial is another thirty second CG extravaganza from PlayStation, depicting many things in a short amount of time. We see Miles getting blasted across a street, smashing into a wall, landing in front of a taxi cab and falling on broken glass. His mask is skewed and we see him catch a glimpse of himself in the glass shards as he tells himself, “Remember Miles, you’re Spider-Man”. He then switches on some in-ear earphones he has and proceeds to beat down the bad guys in style as Jaden Smith’s “I’m Ready” blasts. We get to see various elements of Miles’s personality despite the short length of the trailer, such as his self-doubt as he reminds himself that he is actually a superhero and his connection to music to help him through these moments of hesitation. We then see the confident side of his personality as he conquers his reservations and musters the strength to fight back. Even the name of the trailer- “Be Yourself”, which is also the tagline of the game-, is a good suggestion of Miles’s struggle to be true to himself and get over his fears.
The Marvel’s Spider-Man: Miles Morales TV commercial is a great example of the awesome way that games can be marketed, if marketed in the right way by the right people of course. Side note, I had no idea that Jaden Smith did much else except tweet hilarious attempts at being deep and brooding. This song is actually an awesome bop so I have to give him that. I’m sorry for judging you Jaden.