The Career of Seth Rollins: From Face to Heel at Lightning Speed

by Ian Goodwillie

It wasn’t that long ago that The Shield debuted on Survivor Series, setting the main event careers of three talented wrestlers in motion. Dean Ambrose, Roman Reigns, and Seth Rollins all came to the WWE through NXT. In and out of The Shield, each man has held multiple championships and has had great success.

Seth Rollins
The Shield stands together.

These days, look a lot different for the former Shield members. Dean Ambrose left the WWE for AEW to wrestle again as Jon Moxley and Roman Reigns took a step back from the spotlight after warring with cancer. Meanwhile, the career of Seth Rollins has taken a turn of its own.

Becoming Seth Rollins

Colby Lopez joined the WWE in 2010 as part of Florida Championship Wrestling under the name Seth Rollins. He was there when it was re-branded in 2012 as NXT and became their inaugural champion. Seth Rollins turned heel in epic fashion by betraying The Shield and embarking on a huge singles career after his main roster debut.

Seth Rollins heel
Rollins turns heel and betrays The Shield.

Rollins hitting his Shield brothers with a steel chair still rates as one of the most shocking turns in WWE history.

More recently, Rollins had two wars against Brock Lesnar over the Universal Championship. Rollins won the Royal Rumble, using the title shot he earned to beat Lesnar at WrestleMania. Then, Lesnar somehow won a Money in the Bank match he wasn’t technically involved in. He used that shot to get his belt back. Rollins would then reclaim the title at SummerSlam.

Rollins defeats Lesnar at WrestleMania.

It was a repetitive feud.

Rollins vs. Lesnar Into Infinity

The back and forth between Rollins and Lesnar became exhausting to fans. Not shockingly, WWE viewers were already sick of Lesnar being an absentee champion by the point that Reigns finally took him down. When he reclaimed the belt after Roman’s cancer announcement, the focus turned to Rollins hunting Lesnar.

Even when someone else like AJ Styles or Baron Corbin got in the mix, fans knew they wouldn’t win. It was always going to be about Lesnar and Rollins so fans started to turn on Rollins. His Hell in a Cell match against ‘The Fiend’ Bray Wyatt was the final nail.

Top Face or Top Heel?

There was a time long ago that fans over the age of eight cheered for John Cena when he came out to the ring. At some point, it became cooler to boo him. The same is true of Roman Reigns, who had to go through a traumatic personal experience to get fans to ease up on him. In both cases, they were the corporate champions chosen to lead the brand.

In reality, fans didn’t really care if they were good wrestlers or not. It’s just something they chafe against.

The boos echoing through the arena are growing louder and louder for Seth Rollins for similar reasons. That’s due in no small part to the long, tedious promos he’s sent out to give to personally connect with the audience. Play that card too often and the opposite becomes true. WWE was frequently guilty of the same thing with both Cena and Reigns.

Rollins cuts another promo.

Watch the video from the night when Reigns made the announcement of his hiatus to fight cancer. Fans were reflexively booing him because they figured they were in for another long promo. The mood changed quickly when Roman started talking about leukemia.

Things Go Wrong at Hell in a Cell

All of this was already building to a head when Hell in a Cell came along.

Rollins faces The Fiend.

Universal Champion Seth Rollins was set to defend his title against ‘The Fiend’ Bray Wyatt in the titular main event. Unfortunately, WWE had painted themselves into a corner. They wanted Seth to retain, which he did, but couldn’t use the traditional DQ or count out to do it. Instead, WWE went for some weird finish where Seth hurt Wyatt so much so the ref stopped the match.

Essentially, a DQ in a no DQ match.

Rollins became the focus of much of the rage for the bad finish but the feud between him and Wyatt would continue. Wyatt finally won the Universal Championship and took it back to SmackDown. The side effect of this would be Lesnar returning to Raw with the WWE Championship.

It’s inevitable that Rollins and Lesnar will cross paths for the WWE Championship. Unfortunately, fans will have to choose between the two. They’ll end up cheering Rollins on as the lesser of two evils from their perspective.

The main miscalculation that WWE made at Hell in a Cell is the same one they made with Reigns and Cena. They assumed that being the top face in a match makes you the fan-favorite. Bray Wyatt is, by far, the most over wrestler in the company. People love Firefly Fun House and they love ‘The Fiend.’ Rollins simply couldn’t compete as any ending that wasn’t Wyatt with a belt would not be satisfactory to fans.

Seth Rollins’ Next Phase

Now, Rollins is stuck in a weird limbo. The top face on Raw for management that’s morphing into a heel based on fan opinion. His heel run alongside Triple H was some of his best work and he is still a superb in-ring performer. WWE should let what’s going to happen by letting Rollins perform to his strengths.

Let Rollins burn it down as a heel one more time.

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