Katy Perry is Collaborating With Pokémon for the 25th Anniversary Pokémon Celebrations

by Antonia Haynes

2021 is a massive year for the Pokémon franchise as it celebrates twenty five years since its inception. It truly is crazy to see just how much the franchise has grown since it became a global sensation back in the 90’s and it only continues to flourish as one of the most popular video game franchises. With the celebration, the official Pokémon Twitter account confirmed that American singer Katy Perry is going to be one of several musical artists who will be collaborating directly with the Pokémon franchise on a program called P25 Music.

P25 Music is- according to the official press release- going to be a collaboration of both “rising artists” and “award-winning global superstars” and the project will be spanning the whole year, referred to as a “yearlong music campaign.” This is certainly an interesting development. There was a small hint to more music collaborations with the “GOTCHA!” Pokémon music video– with an awesome accompanying song by Japanese alt-rock band Bump of Chicken- released about three months ago. This was a great success and a fantastic song so it is great to see that more musical accompaniments will be coming to Pokémon. I’ve always been a massive fan of the music of Pokémon, owning various albums as a kid. 2 B A Master was a legendary album in fairness. It gave us the “PokéRap”. Never forget the “PokéRap”.  I’m looking forward to seeing what other artists are going to be involved in P25 Music. Katy Perry is very much a pop musician so I’m guessing that her input will very pop based. Could we be getting an eclectic range of musicians to go with her pop stylings? I want to hear some heavy metal in there too, Pokémon. Make it happen.  

Perry tweeted about the collaboration- I’ll post her Tweet above- and it’s clear that she has been a fan of the series for a fair amount of time. Here’s hoping that the P25 Project will have a variety of diverse artists- who also happen to be Pokémon nerds- involved. Have a read of the official press release for the P25 Music reveal- as well as more on what will be in store for the celebrations of the 25th anniversary of Pokémon- below.

​​​​​​​Pokémon Celebrates 25 Years with Massive Music Program and Activations Across the Franchise

Katy Perry Headlines P25 Music, a Year of Surprise Music Events and Superstar Collaborations

BELLEVUE, Wash. – January 13, 2021 – The Pokémon Company International officially launches celebrations today for Pokémon’s landmark 25th anniversary. As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pokémon has been bringing people together since its launch in 1996. In 2021, Pokémon will continue that tradition by aligning with another universal unifying force — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more. To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can be viewed beginning today on the official Pokémon YouTube channel here: https://youtu.be/l_ZHajviuAY/
 
Global Music Celebration: P25 Music
Every party needs a great playlist. To celebrate 25 years, The Pokémon Company International is teaming up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pokémon party in history — and everyone is invited. Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.

“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Katy Perry.

“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”

“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said LJ Gutierrez, General Manager, UMGB.

Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.

25 Years of Adventures: A Journey Through the Pokémon World
Since the first video games launched in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game. In 2021, The Pokémon Company International will invite fans to relive their journeys through each of these regions in a yearlong program, beginning with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and ending with the classic Kanto region from the original Pokémon Red and Pokémon Blue games. Beginning today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here: https://pokemon.com/25
 
Anniversary Partners: Celebratory Programs and Merchandise
Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, General Mills, Levi’s, McDonald’s and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, PowerA, and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.
 
Special Collections: The Pokémon Trading Card Game & Pokémon Center
The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective. Fans can also expect 25th anniversary-themed products from Pokémon Center, the premier destination for official, high-quality Pokémon merchandise in the US and Canada. To kick off the celebrations on Pokémon Center, fans will be able to preorder the limited-edition 25th anniversary-themed skateboard by industry craftsman Bear Walker starting Jan. 19.
 
More Celebrations Across the World of Pokémon
The details revealed today are a glimpse into what the world can expect from Pokémon in 2021. With 25th anniversary-related activations planned for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.
 

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