Do Androids Dream of Electric Viral Marketing Campaigns?

by Angus Kennedy
Published: Last Updated on

The long-awaited sequel to 1982’s Blade Runner will hit theatres on October 8, but you might not have to wait that long to get a taste of the action.

As part of Blade Runner 2049’s viral marketing campaign, director Denis Villeneuve has commissioned others to direct a series of short films set between the events of Blade Runner and Blade Runner 2049.

So far, two of three shorts have been released — 2036: Nexus Dawn and 2048: Nowhere to Run, both directed by Ridley Scott’s son, Luke Scott.

The first of the shorts (above), 2036: Nexus Dawn, features Jared Leto as the full movie’s likely villain Niander Wallace, and follows his attempts at overturning the prohibition on replicant production.

However, if that’s not your cup of tea, then 2048: Nowhere Dawn features Guardians of the Galaxy’s Dave Bautista as outlaw replicant Sapper Morton, and follows his attempts at avoiding detection.

To mix things up, Shinichiro Watanabe’s short film Blade Runner Blackout 2022 will be a fully-fledged anime, taking on the iconic styles of 1998’s Cowboy Bebop.

The anime short will be released on the Sony Pictures Japan YouTube channel on September 25.

While the trailer is in Japanese, most of what’s being said is just director’s commentary over footage of animators drawing the anime.

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