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The ‘Among Us’ Craze Has Become Colossal, Clocking Up 4 Billion YouTube Views in September



The Internet has a habit of picking up trends with ease and dropping them just as easily. Among Us– the indie who dun it game from 2018- is the current gaming trend that seems to have struck a chord with people. The game has spawned a huge amount of fan made content of all kinds and was recently confirmed by YouTube Gaming to have taken over YouTube in September 2020, with content related to Among Us gaining over four billion views.

This is an absolutely behemoth achievement for an indie title created by a small studio of only three people. Not only that, but the game is already two years old and only started gaining momentum after it was picked up by Twitch Streamers and popular YouTubers such as PewdiePie and Jacksepticeye. Creators from all over the web have taken the basics of the Among Us premise- a crew in space trying to figure out who among them is the imposter whilst trying to avoid being murdered- and made it their own. Whether it is a fan animation, songs, fanart, gaming streams or various edits, you can find almost anything related to Among Us on YouTube, making it no surprise that related content has had billions of views. Among Us animations have skyrocketed creators into the public eye, such as channels like The Pixel Kingdom– whose Among Us animations have earned them a combined total of 155 million views in less than a month- and GameToons– who have created four Among Us animations in a month that have collectively had around 90 million views. All you have to do is search for Among Us animations on YouTube and you’ll scarcely find any videos on the first page with less than a half a million views. The content is varied and usually well made, but what is about Among Us that has captured the imagination of the Internet?

The basic nature of the premise of Among Us means that a lot of the lore is open to interpretation. The setting is also pretty open too so you can easily create fan content of any genre, such as horror or comedy. It is also fun to watch people play the game- or to play the game yourself-due to the hilarity that can ensue with the accusations, finger pointing and people trying to conceal their identity as the Imposter. Developers InnerSloth have truly captured the minds of the YouTube community and content creators in general with their indie smash hit. Here’s hoping that the future of Among Us is bright and filled with more top notch fan content.

Antonia Haynes resides in a small seaside town in England where she has lived her whole life. She's a simple girl with a passion for zombies, writing, film, television, drawing, superheroes, Disney and, of course, video games. Her ideal day would consist of junk food, fluffy pyjamas and video games because quite frankly going outside is overrated. Follow her on Twitter on @RainbowMachete